For editorial, I would never leave MC for it, but I needed and I am glad I now have a solid tool on my PC to do AE-type work with 4K and 3D without having to sign on to Adobe for whatever their yearly renewal plan is. It seems the folks behind Hitfilm came up with a unique marketing angle, focusing on "video magic". It provides/teaches editing basics as a by-product of very capable, yet amateur-friendly special effects/3D software. So, it is literally an aggressive assault on MC and all the traditional NLE players. Hitfilm has an active, upbeat community forum like ours and numerous online how-to tutorials, customer showcases, and they give away some FX files- fire/explo/gunfire imagery- which seems (disturbingly?) popular with what I suspect is a "first-NLE" customer base that wants create sci-fi and thriller movies or add those FX to their existing home videos). I have their current, standard 3-PC license for HitFilm 2017, including a 3-pc Ignite FX license, which works inside Media Composer v8. I skipped purchasing an upgrade to Hitfilm Pro4, but now after another $150 upgrade. It was the main reason I bought the original license. a couple years ago, for Hitfilm Pro3, which introduced me to a basic version of Mocha- which because it just fascinated me, I had to check out. My total Cost for the latest HitFilm 2017 was an initial (discounted) $150 U.S. Sorry, but I don't remember any particular must-have effect. I recall that either HitFilm or Ignite's company had a thorough webpage listing which effects were available on MC vs. I enjoyed many of the effects and, now on MC v8, I suspect I can use my already downloaded plugin from a few months ago. I *think* you can get a trial version from Ignite's company and test it out. I went through all the FX to check them out and felt great about loading them into my MC v7 system, even though there was a certain sluggishness opening them up on the timeline, which I assumed was because I was on a non-supported MC version. I don't currently have a BCC license, so I do get a certain "fun factor" with this set, plus some useful BCC-like color fx. I got it recently tossed in as an avid-capable standalone sweetener when I upgraded to HitFilm Pro 2017, but I learned that not all of the Ignite FX were available for use when used in Avid MC, plus the plugin was only certified for MCv8 or above.
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